Market Research. Jo Simpson Research can support you throughout or just at key stages to achieve your objectives. From helping to shape an initial brief, to market insight, testing or satisfaction, to be informed and insightful will give you the edge to enable you to stand out and achieve your objectives. From the smallest to the most complex of commissions, Jo Simpson Research can support your needs. A range of methodologies and techniques are offered including: Desk research, strategy development, focus group & workshop moderation, development workshops, face to face interviews, tele-depths, on line surveys, telephone interviewing (CATI), Mystery shopping.